There was a time when we were made to believe that competitors could not collaborate. But, thanks to Covid, most businesses had to collaborate to stay afloat.
A recent study by Public Desire found the top ten most sought-after limited-edition collabs by analysing factors such as original price, resale value, price growth, accessibility, and public interest.
BMW X Louis Vuitton
When Louis Vuitton collaborated with BMW in 2014 to create luxury luggage for the BMW i8, it didn’t become a hit until 2020, when both brands saw a huge growth.
This collaboration was the most sought-after, with 6.2 million Google searches.
The resale value also sky-rocketed to nearly eight times its original price, reaching an average of $177K (R318 573).
Gucci x The North Face
The Gucci x The North Face collaboration was one of the best concepts because the collection had the most resale availability, with over 800 listings.
It was one of the most easily available collections and, now, many items sell for more than double their original price.
Skims x Dolce & Gabbana
Kim Kardashian has always loved Dolce & Gabbana, and when the brand collaborated with them to launch sculptural shapewear, both brands saw a price growth of 31%.
Skims also collaborated with The North Face in December last year and we anticipate higher growth.
Mango x Victoria Beckham
Mrs Beckham is known for her impeccable fashion sense. When her brand collaborated with Mango to launch a sophisticated collection, both brands saw a 125% price growth from an original price of $200 (R3 735) to a resale value of $450 (R8 404).
However, its accessibility was limited, with only 13 resale listings and no significant search volume recorded.
Diesel x Savage x Fenty
Rihanna is a fashion icon, and when her brands partnered with Diesel, the duo launched a stunning denim lingerie line.
Although they struggled with the targeted price growth, that collaboration was a bold move and can still thrive.