Dating 2.0: how AI matchmakers are changing the swipe game forever

Society is progressively embracing a wider spectrum of identities and relationships, including LGBTQIA+ couples and cross-cultural romances. Picture: Ketut Subiyanto/Pexels.

Society is progressively embracing a wider spectrum of identities and relationships, including LGBTQIA+ couples and cross-cultural romances. Picture: Ketut Subiyanto/Pexels.

Published Feb 10, 2025

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The world of dating and relationships are on the brink of a significant transformation, vastly different from what we know today.

This evolution is fuelled by technology, shifting cultural norms and the dynamic preferences of a new generation.

Amy Williams, a relationship expert and CEO of Peachy, an international adult toy store, offers a glimpse into what to expect in the near future.

“As we look ahead to 2025, the dating game is evolving faster than ever,” said Williams.

Swipe right on AI love gurus

Imagine a dating app that goes beyond mere algorithms, one that acts as a personal matchmaker, genuinely understanding your preferences and idiosyncrasies.

Williams predicts the integration of artificial intelligence and virtual reality will redefine our dating experiences.

“VR might even let you go on a ‘first date’ in a virtual café, like sipping a latte in a virtual re-creation of Paris.

“This could mean more meaningful connections and fewer mismatched dates, but it also might make ghosting sting even more when you were supposed to be a perfect match,” she said.

Rethinking the relationship rulebook

While monogamy remains prevalent, many are exploring diverse relationship dynamics such as polyamory and ethical non-monogamy.

As individuals seek relationships that feel authentic, communication and honesty have never been more essential.

“Navigating these structures can be complex, but they encourage deeper trust and understanding,” Williams noted.

From “hot” to “heart”

The focus in dating is shifting from surface-level attraction to emotional connections and shared values.

“While initial attraction may spark interest, people are yearning for deeper discussions about life goals, fears and passions,” Williams stated.

This shift may challenge those unprepared for such vulnerability early on, as it begs the question: are we ready to dive deep before the first date?

Gen Z: the love revolutionaries

Gen Z is particularly influential in reshaping dating culture, adopting innovative attitudes with a fondness for slow dating, allowing time to foster meaningful connections.

They are steering away from conventional dating norms, embracing niche dating apps that cater to shared interests.

“This openness introduces a playful element to dating, but it can also create a sense of overwhelm as options multiply,” said Williams.

More love for everyone

Today’s society is becoming increasingly accepting of varied identities and relationships from LGBTQIA+ couples to cross-cultural romances.

While challenges related to cultural differences and biases persist, greater acceptance enables more individuals to embrace their authentic selves.

According to Williams: “This inclusivity is crucial for love to thrive in all its forms.”