The hybrid vibrancy of Afro-house and amapiano creates a distinct energy that artists long to immerse themselves in.
Image: Supplied
Ah, December in South Africa, aka Ke Dezemba!
The sun is blazing, the beaches are calling, and the nightlife is louder than ever. This is the season when South Africa truly comes alive, and the soundtrack comes from Afro-house and amapiano.
These homegrown genres are not just dominating local dancefloors; they’re making waves worldwide.
To get a deeper look at how South Africa has become the epicentre of global music culture, "Independent Media Lifestyle" reached out to Shaun Duwe, the founder and CEO of Anything Goes, Africa’s leading branded entertainment agency.
From curating unforgettable festivals to bridging the gap between local and international artists, Duwe’s perspective reveals why South Africa is the beating heart of global electronic music this summer.
“South Africa has moved from being a market to a cultural exporter,” says Duwe.
And he’s right. It’s impossible to ignore the influence of South African music on the global stage. Afro-house and amapiano are no longer niche; they’re shaping the sound of global dancefloors.
Artists like Black Coffee and Shimza have led the way, earning spots at famous clubs and festivals. Their achievements have helped new talents like Caiiro, Enoo Napa and Da Capo perform at international venues. And it’s not just about the music, it’s about collaboration.
These artists are teaming up with global heavyweights like Drake, Aloe Blacc and Major Lazer, further amplifying South Africa’s influence.
Amapiano, in particular, has taken over European clubs and festivals, with stages like "Afronation’s Piano People" and local showcases like The Groove Room at "Ultra South Africa" introducing the sound to new audiences.
This synergy between local and global talent is transforming South Africa into the most exciting stop on the global music map.
Why are international artists flocking to South Africa?
Beyond the music, there’s something magical about South Africa that draws international artists. “We’re the most beautiful place in the world,” Duwe says.
But it’s more than just the scenery; it’s the energy.
December in South Africa is a celebration of music culture
Image: Supplied
The fusion of Afro-house and amapiano creates a unique vibe that’s impossible to replicate. “International artists don’t just want to visit; they want to be part of it,” Duwe adds. Playing in South Africa isn’t just another tour date; it’s an opportunity to connect with the source of the sound that’s taking over the world.
For over two decades, Anything Goes has been at the forefront of curating experiences that feel authentically South African while staying ahead of global trends. According to Duwe, the key to their success is balance.
“It’s a deliberate, two-way feedback loop,” he explains. By staying connected to international networks, agents, and artists, Anything Goes has a pulse on what’s trending globally.
But their events are always rooted in local culture. Whether it’s the hypnotic rhythm of Afro House or the infectious groove of Amapiano, every experience feels uniquely South African but with world-class execution.
This approach has resulted in iconic events like Paradisco, Corona Sunsets Festival, and Kunye, which not only showcase South African talent but also attract international heavyweights like Keinemusik, Four Tet and Ry X.
If you’re looking to make the most of your Dezemba, Anything Goes has curated a line-up that’s as diverse as it is electrifying. From intimate beachside performances to massive festivals, here are the must-attend events:
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These events are more than just entertainment; they’re a celebration of South Africa’s diversity and creative energy. They also play a crucial role in boosting the economy, attracting thousands of international tourists, and supporting local businesses.
“This summer is a reflection of how far we’ve come,” he says. It’s extraordinary to see South Africa positioned as an essential stop on the global circuit.”
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