Travel Indaba sparks hope: exhibitors chart a bright future for African tourism

As Africa's premier tourism showcase, Travel Indaba, wrapped up, with exhibitors across the continent expressing a renewed sense of hope for the future of the region's tourism industry.

Set against the vibrant theme of "Unlimited Africa", this year's event transcended the confines of a traditional trade show and sparked an exhilarating exchange of ideas, partnerships, and a shared commitment to envisioning a prosperous tomorrow for African tourism.

Lee-Marque Jansen, representing Streamline Tourism Marketing and Events, highlighted the authenticity that exhibitors brought to the table.

“Instead of trying to push something down your throat, engagement was more impactful,” he said, pointing to the importance of meaningful conversations over mere product transactions.

Jansen, who offers tours in the Tsitsikamma region, elaborated that he couldn't just promote canopy tours; he had to sell the broader allure of Tsitsikamma and the Garden Route, as operators sought comprehensive itineraries that showcased the region's richness.

Onele Moloi, the managing director of Ubuhle Travel Group, emphasised the great strides that have been made towards inclusivity and diversity in the tourism sector.

As a female entrepreneur navigating the industry, she acknowledged the unique challenges that come with this role.

“It’s difficult, but in the past year, I’ve seen a change from when I began to where I am now,” Moloi noted.

She praised platforms like the Indaba for providing vital information and networking opportunities that are crucial for those starting out.

“This opportunity has really grown me. I feel that from the time I arrived to now, I’ve grown immensely,” she added, crediting the event with boosting her confidence in her service offerings and helping her connect with peers who share her entrepreneurial journey.

Echoing Moloi’s sentiments, Justin Perumal, founder of Avant Africa DMC, reflected on his journey at Indaba.

Having attended the event for several years, he shared that small businesses often find the initial steps daunting.

“It can be quite hard, but my engagement and exposure at Indaba have taught me what works and what doesn’t work,” he explained.

Now better positioned, Perumal can effectively meet buyers' needs by speaking their language and showcasing the qualities demanded in today’s tourism market.

The overwhelming consensus at this year’s Travel Indaba is one of optimism and progress.

As exhibitors express enthusiasm about Africa's capacity to shape its tourism narrative, the event stands as a testament to the continent's vibrant potential, driven by innovative entrepreneurs and a collaborative spirit.