Phezulu Villa, part of Icon Villas’ growing portfolio. Picture: Supplied
Following an increased demand for private villa rentals in Cape Town, Icon Villas announced the addition of two prime villas to its portfolio.
Symphony of Light and Phezulu Villas have added to the portfolio of 20 magnificent private residences bookable exclusively through Icon Villas only.
According to Therese Botha, founder of Icon Villas, their portfolio has grown and developed into 3 categories, ranging from their top-end bespoke villas to luxurious essential villas as well as intimate pocket villas, since they started Icon Villas.
She also noted the villa rentals company specialising in the Cape region has seen an upward trend in stays and an increase in enquiries for multi-generational family travel, as well as groups of friends or corporates travelling together.
“It is evident that more and more guests have come to recognise and appreciate the advantages of choosing a villa stay, which offers all a hotel does, but even more.
“This includes privacy, space and flexibility, with conveniences such as dream kitchens for foodies who love entertaining, and gardens with swimming pools, kids’ play areas and outdoor dining areas that suit the South African lifestyle,” said Botha.
She also noted that over 60% of all bookings made with Icon Villas were for multi-generational family stays or small groups of friends travelling together in the last year.
“We see this as a major growth area and are actively seeking to expand our portfolio in the market of large, five- or six-bedroom villas,” she added.
Icon Villas currently book around 100 different private villas in the Western-Cape, ranging from, City and Beach villas, to Winelands and Country villas.
“Although about 85% of our bookings are international, we do have a good number of South African clients booking villas for family celebrations and reunions, or to accommodate friends and family visiting from abroad.
“Repeat guests form a significant part of our business model,” noted Botha.
She said that Cape Town events such as the annual Mining Indaba also attract corporates who return year on year, many who prefer the convenience of a spacious, serviced villa suitable to executive meetings and entertaining.
“The villas in our portfolio are hand-picked and immaculate and they have a certain pizzazz, each with distinct soul and personality. We offer a distinct personal touch and essentially deal with experiences, more so than just properties.
“We are proud to offer villa solutions that build relationships with both long standing, as well as new clients, to find their perfect villa match,” said Botha.