The most influential fashion characters of 2024
|Published
Film and television are a big part of most people’s lives. Many enjoy watching films as a form of entertainment and, over time, they become fond of the characters.
Most immaculate their favourite characters by getting fashion inspiration from them.
A recent study by Public Desire examined 26 iconic fashion characters from movies and TV shows released within the past nine years.
The analysis is based on metrics such as Instagram hashtags (#CharacterNameOutfit/Fashion/Style, etc), monthly global searches, and the number of articles that include the characters’ names.
Each character was then assigned a total trendsetter score, which determined their ranking in the study.
It was revealed that Harley Quinn from "Birds of Prey" is topping the charts with a trendsetter score of 45.30 and the highest number of Instagram hashtags at 7,046,289.
She also has more than 7 714 articles written about her and has a monthly global search of 93 100, making her the most influential fashion character of 2024.
She is followed by Daphne Bridgerton of "Bridgerton" with a trendsetter score of 38.11. Her monthly searches are 308 000 and 17 340 articles.
Emily Cooper from "Emily in Paris" ranks third with a score of 35.27. She has the highest number of articles at 134 519, with 17 300 hashtags on Instagram.
Known as Cruella de Vil from "Cruella," Estella is fourth with a trendsetter score of 28.75. Her style has an impressionable 640 307 hashtags on Instagram. Despite being featured in the fewest articles, at 776, the character name sees 236 000 monthly searches, the second-largest number.
Closing the top five is Lady Whistledown of “Bridgerton” with the third-most monthly searches, at 106 000, the character also has the third-most articles written about her, at 30 667.
Other characters who made it to the list include Bella Baxter from "Poor Things," who is ranked number six with 8 807 Instagram hashtags, followed by Kate Bishop from "Hawkeye" with 90 900 monthly searches globally.
Eleven from "Stranger Things" (Season 3) ranks eighth with a trendsetter score of 8.39.
Sabrina Spellman from "Chilling Adventures of Sabrina" is at number nine with a trendsetter score of 6.81and Beth Harmon from "The Queen’s Gambit" is at number ten with a trendsetter score of 6.18 and 50 000 monthly searches.
∎ Source: Public Desire