Accessories that can outlast a trend

Whether a trend is communicating a soft and subtle ‘less is more’ or a ‘more is more’ phenomenon, the industry jumps on it and moves right on to the next. When it comes to accessories though, creating pieces that carry a luxury feel and are trans-seasonal, as well as have the ability to outlast a trend, these can be mastered through reinvention.

Country Road is one of the brands that has succeeded in creating such contemporary pieces that remain timeless.

They pride themselves with designing accessories that are guaranteed to compliment apparel, with a foundation of great classic silhouettes, using premium materials with detail that make the accessories seasonal and innovative.

‘We introduce seasonal products with a nod to current trends. We don’t mimic trends, but instead we interpret these trends and reinvent them for Country Road.’

When asked if the brand has plans to move into timepiece and eyewear accessories, the designers admit that these categories are not to be taken lightly and because their standards are high, it would make sense to move in this direction only if it’s done right.

‘If we venture into timepieces or eyewear, we are going to make sure we do it right, but we love designing new product, so never say never.’