On its mission to rewrite the rules of speed, PUMA is defying all limits with the unveiling of the highly anticipated Fast RB NITRO™ Elite.

Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, Fast RB NITRO™ Elite is challenging the running footwear category like we’ve never seen before.

Fast RB NITRO™ Elite, Puma, sneaker — Fast RB NITRO™ Elite

With an unapologetically, unconventional aesthetic, Fast RB NITRO™ Elite is packed with a mind-blowing 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam technology. And at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM™ Elite is not one, but three carbon PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.

Fast RB NITRO™ Elite, Puma, sneaker — Fast RB NITRO™ Elite

A unique, laceless mesh upper is reinforced with PUMA PWRTAPE, and the industry-leading PUMAGRIP provides multi-surface traction in even the most challenging conditions.

Romain Girard, Head of Innovation Design at PUMA said: "Our elite race day running shoes are often confided to work within the rules, but with Fast RB NITRO™ Elite, we asked the question: what if we pushed running technology as far as we can? This is not just a running shoe; it's a statement. Proof of our intent to not only be the fastest brand in the world, but the most innovative.”

Fast RB NITRO™ Elite, Puma, sneaker — Fast RB NITRO™ Elite

Fast RB NITRO™ Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO™ Elite 3 and Fast R NITRO™ Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO™ Elite.

Fast RB NITRO™ Elite is available in two colourways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.

Fast RB NITRO™ Elite, Puma, sneaker — Fast RB NITRO™ Elite

The Black-Sun Stream colourway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO™ Elite will launched globally on 28 August 2024, with only limited pairs available and available in South Africa early 2025.