Adidas Originals launches next level EQT collection

While adidas have stormed and lead the entire streetwear scene with the likes of Kanye and collabs such as Pharrell’s new Tennis Collection,  no release from the Herzogenaurach headquarters ever escapes from the functionality of the three stripes and its intrinsic approach to making gear that works and wears as well as it looks.

Performance driven in its DNA, no one else is coming close on touching adidas when it comes to blurring the lines between style and function. And while Adi Dassler’s performance clothing easily transcends into streetwear, no collection speaks to this marriage quite like the EQT range; streetwear at heart, born with a functional soul.

Acknowledging the city of Detroit and its innovators in its latest release, the FW17 installment to the EQT apparel range is a classic collection of sportswear designs with subtle twists that translate into statement making streetwear.

Jumping back to ’91, the straight-shooting apparel from adidas was all about function and comfort, translated in 2017 for the authentic minimalism that this generation embodies as they innovate the world with a stripped down focus on 21st century necessities.

Panelled construction and bold three-stripe graphic prints best call out the signature features of the apparel, while updated footwear injects the brand’s latest technology into traditional sneaker cuts.

Launching the new EQT pack, Originals footwear is spearheaded by two new silhouettes that both take on an approach of monochromatic minimalism, featuring detailing that makes a difference; suede panelling, knitted textile uppers and a Boost midsole revive iconic footwear cues from the 90s.

EQT drops on 24 August 2017 at adidas Originals stores, adidas.co.za, AREA3 and selected retailers.

www.adidas.co.za#EQT #adidasOriginals @adidasOriginals @adidasza