Actress and entrepreneur Amanda Du Pont has stepped forward in the fight against gender-based violence (GBV), pledging financial support to bolster national advocacy efforts.
Through her beauty brand Lelive, Du Pont revealed on social media that she is contributing R100 000 to Women For Change SA, one of the organisations leading the charge on survivor-centred action and advocacy.
“Lelive stands with women. Always. South Africa, and countries around the world, are turning purple in solidarity with survivors of gender-based violence and femicide and to demand real action from our leaders. As a women-founded brand, our team lives this reality in our homes, friendships, and communities. This is not just a campaign moment for us; it’s personal.”
Du Pont encourages others to join the movement, stating, “Our hope is for a South Africa where women and children can live free from violence - not just during the 16 Days of Activism, but every single day. I also want to acknowledge that violence affects all genders and children as well. Incredible men are joining the movement, and we welcome our entire community to stand with us. To anyone affected, we stand and fight for you too.”
As the countdown continues to the national shutdown against GBV, Women For Change has clarified that the campaign is independent and survivor-centred, and not affiliated with the ANC Women’s League or any political party.
Backing the shutdown are a number of prominent South African figures, including Bonang Matheba, Tyla, DJ Zinhle, J’Something, and Nomzamo Mbatha, who have publicly aligned with the movement.
The shutdown is set for 21 November, when participants will step away from paid and unpaid work and join a 15-minute silent lie-down at noon, drawing attention to the ongoing crisis of GBV and femicide in the country.
anita.nkonki@inl.co.za
Saturday Star