Tshwane Tourism Showcase 2026: Celebrating 25 Years of Tourism Excellence
BUILDING THE CAPITAL'S INDUSTRY
Exhibitors and patrons pictured at a previous Tshwane Tourism Showcase. More than 500 visitors are expected at this annual event next year, at the CSIR ICC in Pretoria on January 23.
Image: SUPPLIED
As the Tshwane Tourism Association (TTA) marks 25 years of promoting and strengthening Pretoria’s tourism industry, a major milestone celebration is on the horizon. The Tshwane Tourism Showcase 2026, taking place on Friday, 23 January 2026 at the CSIR International Convention Centre, promises to be the capital’s most vibrant gathering of tourism professionals, partners, and businesses yet.
This annual event is where Pretoria’s tourism community comes together to connect, collaborate and celebrate – and this year’s edition will be one for the books. With more than 500 visitors expected, the Showcase offers unparalleled visibility for exhibitors representing accommodation, attractions, event venues, tour operators, suppliers and service providers.
“Our vision is to highlight everything that makes Tshwane a truly world-class destination,” says Susan Marais, Chairperson of the Tshwane Tourism Association. “It’s a space where ideas meet opportunity, and where relationships across the tourism ecosystem grow stronger.”
The CSIR ICC provides the perfect setting for this dynamic expo, with its spacious exhibition floor, breakout areas for networking, and easy access for visitors from across the city and beyond. Exhibitors will enjoy professional infrastructure, high visitor foot traffic, and media exposure through the TTA’s partnership with Pretoria News.
This year’s Showcase also introduces exciting new elements, including:
- A keynote address by Dr Portia Sifolo, renowned tourism expert and thought leader.
- A presentation by SA Tourism, celebrating local experiences.
- Exclusive prizes and giveaways for participating exhibitors and visitors on the day.
With Prime Stands already filling fast, this is the moment to secure your spot among Tshwane’s tourism leaders. Whether you run a guesthouse, a heritage site, a travel company or a local supplier, your presence will make a difference — and position your brand for growth in 2026.
Let’s celebrate 25 years of tourism excellence together — and build the future of the capital’s tourism industry, one connection at a time.
Date: Friday, 23 January 2026; Venue: CSIR International Convention Centre, Pretoria; To book your stand now: https://forms.gle/R9Gc3joqnR8WDfr67