Why the HONOR 400 Series Stands Out in the Smartphone Market

There’s a clear shift in what South Africans expect from a smartphone. Performance matters but so does style. With a frosted finish, flat edges and carefully considered colours, the new HONOR 400 series looks the part, without even trying too hard. Both the HONOR 400 and HONOR 400 Pro seize the spotlight when the cameras roll, meetings start and when the cutting-edge AI content possibilities make their entrance with a gasp.

Smartphone features matter in Mzansi, which is why most new launches loudly announce their shopping list of specs. Yet, the HONOR 400 series knows how confusing this can be for those wanting a device with the right form and fit. This is why they’ve focussed on making their own flair - flow into everyday life. It’s like great style - it should speak for itself, without needing to be explained. That’s exactly where the HONOR 400 Series is slicker than the average. 

At a glance, they carry all the symbols of a high-end device from frosted-glass finishes, polished camera layout, symmetrical lines and style simplified. Both devices then follow through with the confidence to show up in the hands of the right people: creators, entrepreneurs, future-focussed students and professionals - who don’t just use their phones, they rely on them. Wherever they need to impress they look the part from power to performance.

• In lecture halls and study cafés, where next-gen minds capture ideas and edit on the fly
• At launch events and small business pop-ups, where content needs to be shot, cleaned and shared instantly
• Behind the lens of stylists, designers and curators, where its AMOLED accuracy matters
• Or on daily runs of meetings, meetings and more meetings, where battery life can’t tap out early.

Slick Seen in All the Right Spaces

The AI-enhanced camera system adds to this series’ aura. A 200MP main sensor, combined with AI Portrait Snap and Veo 2-powered Image-to-Video, makes your best moment reel-ready without the need for retouching. On the HONOR Pro, a 50MP telephoto and 50× AI SuperZoom takes storytelling to new heights and distances.

Whether you’re translating a business call or reviewing footage under pressure, 

The Snapdragon chips, supported by MagicOS 9.0 and a 6000mAh battery, keeps the on point, on target - power that goes on and on.

In an industry where specs often shout, the HONOR 400 Series simply fits, effortlessly, elegantly and clearly designed for people who prefer to be noticed for all the right reasons. Because sometimes, the slickest moves are the ones that just quietly stepped into the spotlight.