Bra chain to provide the hook for breast Cancer Awareness Month

Cape Town - The Reach for Recovery (RFR) non-profit organisation will be hooking the strings of bras together in an unbroken chain of support on Saturday to mark Breast Cancer Awareness Month.

Volunteers of the organisation will be in Bloubergstrand on October 15 and in Sea Point on October 22, handing out pamphlets and pink ribbons free of charge as part of the campaign.

The organisation’s national manager, Stephanie van Deventer, said they collected more than 4 500 pre-loved bras through the #giveyourbraforbreast cancer campaign between 2019 and 2020.

“This year we are ready to use the bras to launch a great breast cancer awareness campaign that would create awareness of this disease and the services we provide.

“These strings of bras could be a conversation starter – when kids ask their mothers why the bras and ties are displayed like that, it would provide an opportunity to explain to them what breast cancer is.

“The importance is to focus on breast cancer, early detection and to highlight RFR services to breast cancer patients, as well as highlight breast cancer among women and men,” the organisation said.

The chairperson of the Cape Peninsula branch of Reach for Recovery, Carla Lind, said the campaign was also set to raise awareness of the launch of their first mastectomy bras for state patients in South Africa, which are now available from their Mowbray branch.

The long-standing organisation also celebrated its 55th anniversary this year.

The bras will be given to charitable organisations when they are finished with the campaign.

“What makes RFR unique is that we offer breast cancer patients peer support from women who have survived breast cancer and undergone the entire journey from ill health, finding a lump or abnormality, through to diagnosis, care-giving options, and back to full health and everything in between,” reads their website.

The public can get involved in supporting the NGO financially by contacting Lind at 083 280 3456.

Cape Times