H&M celebrates femininity with Tyla and Sydney Seethal in new campaign.
Image: X
The H&M spring/ summer 2025 collection is here, and it features some amazing new faces. Grammy-winning singer Tyla Seethal and her sister Sydney Seethal are starring alongside FKA Twigs and Caroline in the brand's latest campaign.
The Seethal sisters, with their lethal face cards, are serving up some serious style inspiration, showcasing H&M's vibrant and playful “Festival-Ready” 2025 spring/summer collection.
According to H&M, the spring/summer 2025 collection, which will be released in two chapters, is an ode to femininity - an intriguing exploration of moods, sensibilities, and identities. It's a celebration of women, their strengths, and their individuality.
Tyla Seethal and Sydney Seethal for H&M's 'Festival-Ready' spring/summer 2025 collection.
Image: X
Twenty-year-old musician Tyla, who has been making waves in the music and fashion industry, is no stranger to the fashion world. Not forgetting her recent Chanel moment when she stunned in a Chanel Barbie-pink tweed jacket with a matching strapless top and mini skirt.
Her unique sense of style has earned her recognition and a front-row seat next to the iconic Anna Wintour at the Chanel Paris Fashion Week show. Now, alongside her sister Sydney, she's bringing her fashion flair to H&M's latest campaign.
Tyla's sister, Sydney, is also making a name for herself in the fashion world. With her own distinct sense of style, she is proving to be a force to be reckoned with.
She is also no stranger to being in front of the lens. She has strutted on the “Walk Your Worth” runway for L'Oréal Paris South Africa, alongside former Miss South Africa Lalela Mswane, and has modeled for Mr Price for their “In Our Icon Era” campaign.
H&M's new campaign showcases a diverse group of inspiring women, including English singer-songwriter FKA Twigs and American singer Caroline Polachek.
The mood, as described by H&M, is a subtle and dreamy nostalgia which blends past and present in captivating ways.
“This season, we were inspired by different stages and moments of women’s lives and the richness of femininity.
“We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom,” says Eliana Masgalos, Design Director at H&M.