Meghan Markle launches online shop featuring handpicked fashion items

Meghan, Duchess of Sussex has launched an online shop selling products she endorses.

In a move marking the 43-year-old’s latest commercial venture since stepping back from royal duties, she announced the news by writing a message over a video about her new e-store.

Her note said: “Many of you have asked, so here you go! A little shopping to start the week."

The shop, hosted on ShopMy, features a range of handpicked fashion items, including a sleeveless ‘Windsor’ gown priced at more than £1,000, Saint Laurent sandals at £600 and earrings for £200. Other brands included in the selection are Heidi Merrick, Reformation, and J Crew.

The launch comes as anticipation builds for Meghan’s upcoming lifestyle brand, As Ever, a rebrand of her American Riviera Orchard business.

Meghan is expected to earn a commission on sales made through ShopMy, the launch of which comes after fierce criticism of her new Netflix series, 'With Love, Meghan', which was recently renewed for a second season despite negative reviews.

Shortly after the store went live, some third-party retailer websites, including Neiman Marcus, experienced outages as fans rushed to purchase a pair of tan Saint Laurent mules Meghan has been seen wearing.

The collection primarily features neutral-toned wardrobe staples, including linen shirts, sweaters, sunglasses, and handbags.

Meghan has also hinted at more developments to come for As Ever, which has undergone a significant rebranding ahead of its official launch. She and husband Prince Harry, 40, who left their roles as senior royals in January 2020, are said to have a private fortune of approximately £34million and have pursued multiple business ventures, including book deals, public speaking engagements, and brand partnerships.

The couple's departure from royal life was partly due to restrictions on commercial activities. In their statement at the time, they said they had been “prohibited from earning any income in any form” and gave up their taxpayer-funded Sovereign Grant.

Bang Showbiz