Hisense bags Real Madrid sponsorship for three years

Adding onto its success as official FIFA World Cup and UEFA European Football Championship sponsor, Hisense has bagged another major partnership with Real Madrid, the club of the century.

The three year partnership was announced during an exclusive event at the Houghton Estate in Johannesburg.

To celebrate their collaboration and mutual commitment to innovation and excellence, Hisense and Real Madrid will introduce a special edition 100-inch TV featuring both brands.

This cutting-edge television is set to transform home entertainment with its unmatched picture quality and immersive sound, offering fans a viewing experience that feels like the game is taking place right in their living rooms.

Some of Mzansi’s football stars of yesteryear, like Doctor Khumalo, Lucky Lekgwathi, Reneilwe Letsholonyane and former Banyana Banyana player, Portia Modise were in attendance as Luna Nortje, general manager of Hisense South Africa made the big reveal.

The three-year regional sponsorship will encompass Spain, Africa and the Middle East, and Hisense’s innovative product line will be displayed to 80,000 fans at the iconic Santiago Bernabéu Stadium in Madrid.

“Hisense has established a strong presence in the world of sports. Our global sports sponsorships underscore our commitment to excellence and bringing people together.

“We are immensely honoured to sponsor Real Madrid”, says Nortje.

“I am excited to see how we are going to incorporate this partnership into South Africa and Africa, because that is part of our responsibility, to uplift and make a real difference to the lovers of this beautiful game, especially the youngsters,” she said.