Understanding loud and quiet luxury: Trends in wealth expression

Luxury has always been a status symbol, but the way people express wealth and prestige has changed dramatically. 

These days, two opposing trends dominate the luxury landscape: loud luxury and quiet luxury.

These styles represent not just fashion choices but entire lifestyles and mindsets. 

While loud luxury thrives on visibility and branding, quiet luxury emphasises understated elegance and exclusivity.

What is loud luxury?

Loud luxury is all about bold statements and recognisable branding. 

Think of designer handbags covered in logos and clothing with oversized monograms. 

Brands like Gucci, Balenciaga, and Louis Vuitton have mastered the art of loud luxury, creating pieces that instantly communicate wealth and status.

Here are the key characteristics of loud luxury

• Visible branding: Logos and monograms are prominently displayed.
• Exaggerated designs: Bold colors, oversized accessories, and unconventional silhouettes.
• Mass appeal with high price tags: Many loud luxury items are designed to be recognisable status symbols.
• Celebrity influence: Pop culture icons, influencers, and rappers often showcase loud luxury, making it aspirational for many.

What is quiet luxury?

On the other end of the spectrum, quiet luxury is about discretion and refined craftsmanship. 

It focuses on timeless elegance rather than trendy designs. 

This style avoids loud logos and instead prioritises quality, fit, and subtle details.

Brands like Hermès, Bottega Veneta, Max Mara, and Jill Sander are good examples quiet luxury. 

Their products are often recognisable only to those "in the know."

Here are the key characteristics of quiet luxury

• Minimal or no logos: The focus is on material and craftsmanship rather than branding.
• Timeless and understated: Classic silhouettes and neutral colours dominate.
• Exclusivity over hype: These pieces often have limited production and are sought after by true connoisseurs.
• Generational wealth aesthetic: Often associated with old money, quiet luxury is about wealth that doesn’t need to be announced.

Which one is dominating right now?

With the rise of shows like Succession, the quiet luxury trend has gained momentum. 

People are gravitating toward minimalist, high-quality pieces that signal wealth discreetly.

However, loud luxury is still thriving, especially in pop culture and among younger consumers who enjoy the thrill of designer logos.

Having said that, it isn’t really about which one is better or more trendy but rather which one aligns with your personal style and values. 

Are you someone who enjoys making a statement, or do you prefer a more subtle, refined approach? 

Whether you prefer loud or quiet luxury, in the end, it’s all about self-expression.

IOL Lifestyle