Join IOL's Elevate Her Campaign: How you can make a difference

Following the success of our Elevate Her campaign in 2024 which received an Honourable Mention at the 2025 INMA Global Media Awards, we are proud to relaunch the initiative for Women’s Month this August, with a renewed commitment and expanded objectives.

Under the theme “Building Bridges, Breaking Barriers”, Elevate Her continues to focus on the lived realities of homeless and vulnerable women across South Africa.

We aim to effect meaningful change through a combination of advocacy, storytelling, and tangible support.

This year, our key objectives include:

• The collection and distribution of 1,000 dignity packs across Cape Town, Durban and Johannesburg
• Volunteer-led painting and refurbishment of one women’s shelter in each region
• Amplification of women's voices through multimedia storytelling, supported by regional activations and NGO’s

We are currently appealing for support in the form of donations and contributions towards our dignity packs, which will include:

● Sanitary towels

● Underwear (panties, socks etc)

● Soap

● Toothpaste

● Razors

● Toothbrushes

● Face cloths

All donations can be dropped off at IOL offices nationwide. The campaign will run from August 1 to 31, 2025, with community activations scheduled in each region at the end of the month.

This year, we want to collect 1,000 dignity packs. And with your help, we know we can do it.

We are again asking for donations of new underwear, socks, soap, sanitary towels, toothbrushes, razors and roll-on. We will pack and distribute them in Cape Town, Durban and Johannesburg. 

But we can’t do it alone.

If last year taught us anything, it’s that people are generous, people care, and people just need to be asked.

So, here we are. Asking. Let’s Elevate Her again. Let’s bring dignity where there is none. Let’s listen to the women society has silenced. And this time, let’s go even further. 

IOL