The new year often inspires us to make resolutions and we applaud anyone working on themselves. After all, the benefits of even small lifestyle changes can be life-changing.
However, sticking to a "new year, new you" mindset is notoriously hard. According to a 2023 study by Dr Michelle Rozen, psychologist and author known as "The Change Doctor", only about 6% of people actually keep their New Year’s resolutions.
One of the most popular resolutions is to cut back on alcohol, with many people participating in Dry January, a month-long break from drinking.
But let’s be honest — for some, committing to complete sobriety for 31 days can feel overwhelming or even unsustainable.
If you’re looking for a more balanced approach, Damp January might be the solution. Let’s explore what it’s all about, why it works and how you can ease into healthier drinking habits without going completely dry.
What is Damp January?
The concept of Damp January gained traction thanks to TikTok influencer Hana Elson, who shared her experience with the "damp lifestyle" drinking trend in 2022.
Unlike the all-or-nothing mindset of Dry January, Damp January is about reducing your alcohol intake in ways that feel manageable for you.
This approach focuses on moderation rather than abstinence. By lessening your alcohol consumption throughout the month, you can create a "positive domino effect" in your life, improving your physical health, mental well-being, and overall relationship with alcohol.
@hana.elson We talk about entering new seasons of life but what ab learning from previous ones!!!! Yay for a Jan reset #damplifestyle #dampjanuary #dryjan #2025goals #greenscreen ♬ original sound - Hana
Why Damp January makes sense
As someone who used to question the logic of Dry January, I now see the appeal of moderation. Cutting out alcohol for one month only to return to old habits for the rest of the year doesn’t make much sense if you’re looking for long-term changes.
Damp January, on the other hand, is about building sustainable habits that can last all year.
It’s also worth noting that moderation has its own set of benefits. Research has shown that heavy drinking is linked to a host of health issues, including liver disease, heart problems, and mental health struggles.
By simply cutting back — even if you’re not going completely dry — you can reduce these risks and feel better overall.
How to get started with Damp January
Elson’s "damp lifestyle" rules offer a practical and flexible guide to cutting back on alcohol without feeling deprived. Here are some of her tips, broken down into small and bigger changes:
Start small
Mocktails as a starting drink: Begin your evening with a fun, alcohol-free beverage. This helps set the tone for moderation.
Water between drinks: Hydrating between alcoholic beverages can help you drink less and avoid hangovers.
Opt for lower ABV (Alcohol by Volume) Options: Choose drinks with lower alcohol content, like light beers or spritzers.
Bigger changes
No shots or hard liquor: Avoiding high-alcohol drinks can make moderation easier.
Stick to one type of alcohol: Mixing drinks can lead to overconsumption and worse hangovers.
Set drink limits: Use apps like Sunnyside to track your drinks and keep yourself accountable.
Cinderella nights: Make it a rule to leave social events by midnight. You’ll thank yourself the next day.
No weekday drinking: Reserve alcohol for special occasions or weekends.
The positive domino effect
What makes Damp January appealing is its ripple effect. When you focus on mindful drinking, it often leads to other healthy habits:
Improved mental health: Alcohol can worsen anxiety and depression. Cutting back may leave you feeling more emotionally balanced.
Better physical health: Reduced alcohol intake is linked to better sleep, improved digestion, and a stronger immune system.
More energy: With less alcohol in your system, you’re likely to wake up feeling refreshed and energised.
As Elson puts it, it’s not just about drinking less — it’s about feeling better overall. Whether you’re working on your mental health or simply want to build healthier habits, Damp January can be a step in the right direction.
Can Damp January lead to long-term changes?
The beauty of Damp January is its flexibility. Unlike Dry January, which can feel like a strict challenge, the damp approach allows you to experiment with moderation. This makes it easier to carry these habits into February and beyond.
For instance, you might discover that drinking water between drinks or walking into social events sober helps you feel more in control.
Or you might decide to permanently cut out shots and stick to low-ABV options. These small habits add up over time, creating a healthier and more balanced relationship with alcohol.
Resolutions don’t have to be all-or-nothing. In fact, research suggests that small, achievable goals are more likely to stick. Damp January is a perfect example of this.